The word "babydes" describes the difficultys associated with creating something truely impressive. It is the kicking and the screaming behind that polished result of the design process. The babydes logo is, on the one hand, a visual representation of the letters "b" and "d" superimposed on top of one another. On the other, it is the new whole created from existing but seemingly unrelated ellements. It is an original idea.
